GoHighLevel Pricing Calculator (2025): Plans, Real ROI & Break-Even Math
Choosing the right GoHighLevel pricing plan can feel like trying to pick a gym membership — you don’t want to overpay, but you also don’t want to miss out on the features that get results. This practical calculator-style breakdown shows your actual cost (and profit) in 2025 — based on clients, leads, and goals.
TL;DR — Quick Picks by Use Case
- Starter ($97/mo): Solo brand/funnel testing — funnels, CRM, automations, calendar.
- Unlimited ($297/mo): Multi-client agencies — unlimited sub-accounts, white-label, advanced workflows.
- SaaS Pro ($497/mo): Productized agencies — white-label SaaS, Stripe rebilling, mobile app, automated onboarding.
GoHighLevel Pricing Overview (2025)
| Plan | Monthly Cost | Ideal User | Main Highlights |
|---|---|---|---|
| Agency Starter | $97/mo | Solo marketers & freelancers | Funnels, CRM, automations, calendars |
| Agency Unlimited | $297/mo | Agencies managing multiple clients | Unlimited sub-accounts, white-labeling, advanced workflows |
| SaaS Pro | $497/mo | Agencies scaling via SaaS reselling | White-label mobile app, rebilling, automated onboarding |
Includes a 14-day free trial. Verify latest details before purchasing.
See current offers and bonuses on the GoHighLevel Pricing page.
Step 1: Identify Your Use Case
Pick the plan based on the job you need done:
- Lead Generation: Funnels, landing pages, automations → Starter
- Client Management: Pipelines, dashboards, white-label → Unlimited
- Recurring SaaS Revenue: Reselling seats → SaaS Pro
Step 2: Estimate Your Monthly ROI
Use conservative assumptions to avoid wish-casting:
| Plan | Clients Managed | Avg. Monthly Revenue per Client | Total Revenue | Platform Cost | ROI |
|---|---|---|---|---|---|
| Starter | 1 | $1,000 | $1,000 | $97 | ≈10× |
| Unlimited | 5 | $800 | $4,000 | $297 | ≈13× |
| SaaS Pro | 20 (software seats) | $97 | $1,940 | $497 | ≈4× from SaaS alone (+ upsells) |
Note: Excludes time savings and consolidation wins — see steps 3–4.
Step 3: Add Hidden Savings
Replace these with GoHighLevel and your “real” cost shrinks fast:
- ClickFunnels ($147/mo)
- ActiveCampaign ($149/mo)
- Calendly ($15/mo)
- Zapier ($49/mo)
- HubSpot ($450+/mo)
Consolidation alone can net $600–$1,000/month in savings.
Step 4: Factor Team Efficiency
Most agencies gain 10–20 productive hours per person per week after switching to GHL.
Example: $50/hr × 60 hours saved per month = $3,000 value. Even on the $497 plan, that’s a ~6× return before new deals land.
Step 5: Annual vs Monthly — Instant 20% Savings
| Plan | Monthly | Annual | Annual Savings |
|---|---|---|---|
| Starter | $97 | ~$970/yr | $194 |
| Unlimited | $297 | ~$2,970/yr | $594 |
| SaaS Pro | $497 | ~$4,970/yr | $994 |
Annual is effectively two free months — plus price certainty for 12 months.
Step 6: Find Your Break-Even
- Starter ($97): Close one $500 mini-project/month.
- Unlimited ($297): Retain two $300/mo clients.
- SaaS Pro ($497): Sell five $97 SaaS seats.
Everything after that is margin — multiplied by automation.
Step 7: Account for Optional Extras
- Twilio: Calls/SMS (avg. $20–$50/mo)
- Mailgun: Email sending (avg. $10–$30/mo)
- Team Setup: One-time workflow migration (~2–3 hours)
Even with extras, you’re typically far below a 5–7 tool stack.
Step 8: Reinvest Your Savings
Use the time/cost wins to fund ads, training, or SaaS reselling. Treat GHL as an income system, not a subscription.
FAQs About GoHighLevel Pricing Calculations
Does GoHighLevel have hidden fees?
No. Only optional pass-through usage (Twilio/Mailgun) based on volume.
Can I try it before paying?
Yes — 14-day free trial with full access.
Is SaaS Mode worth it for small agencies?
Yes if you plan to resell seats or build MRR. Five seats often offsets SaaS Pro.
The Bottom Line
The real question isn’t “Can I afford GoHighLevel?” — it’s “How much am I losing by not consolidating?” With proper setup, even the $497 plan can pay for itself in under 30 days.
Run your own math and compare plans on the GoHighLevel Pricing page.
Disclosure: We’re independent affiliates and may earn a commission if you sign up through our links — at no extra cost to you. Pricing and offers may change; confirm details with GoHighLevel.
